STUDY OF WEBSITE TO BE OPTIMIZED
 
A very detailed study about the website to be optimized is essentially the first step towards optimization. Website analysis/evaluation is the continuous process of identifying, understanding, and adapting outstanding practices against recognized industry leaders to help your website generate more business.
This necessitates a careful scrutiny of your website, an extensive analysis of the existing traffic patterns, competitors/major online players and its positioning in the domain field. This helps us kick-start the campaign effectively and in a focused manner.
For instance, if we are optimizing a tour company in London, we would have to undertake an extensive study of websites of other tour companies in London as well as about London and U.K.
Positions in the search engines may not be the best in the industry. At the same time, the best ones may never get to the top. What matters here is how effectively you optimize it.
 
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