Once the keywords have been identified, the next step is to write or rewrite the website copy in a search engine friendly manner. To make the literature search engine friendly, we need to focus our content on the keywords provided. Since search engines not only consider Meta tags, but also text from the body of the page for any search query, it is very important to have some text on the body of the page, which has some keywords evenly scattered on the page.
It is a common notion that repeating the keywords a number of times can fetch you a top ranking. Wrong! Apart from not fetching you a good ranking, it can even bring in monotony and drive away the existing traffic!
A good and experienced SEO copywriter will avoid stuffing of keywords. Search engines usually consider stuffing of keywords as spamming. It is also very unprofessional to bluntly list out the keywords at the bottom of the page. Apart from being considered as spam, it would also create a bad impression among the website readers. Providing hidden text is yet another unhealthy practice.
Our SEO experts shall review the content of your website, including each and every page. This factor has a great significance in placing your website in search engines. We shall ensure that the content we change will be search engine friendly yet retain its original meaning. Prior permissions will be duly taken by our search engine optimizers before implementing any major text change.