RE OPTIMIZATION & SITE MAINTENANCE
Your ranking in the search engines will constantly fluctuate due to a variety of reasons. New sites are added and dropped from the index. We have to monitor your competition and note the changes which results in a new position for them. The search engines also frequently change their algorithm. The list goes on and on.
Consequently, once you've achieved a high ranking we need to regularly monitor your position and 'tweak' your web pages if necessary. This process ensures that we fine tune your website for constant search engine rankings. We also re-optimize the web pages to meet the present search engine criteria.
Establishing and getting a good ranking is only a part of the dot com business. The next major chunk lies in maintaining it. This means making constant revisions so as to make sure that you don’t fall behind in the race. Another peril in Internet marketing happens when your competitor uses the same keywords as you have. Hence site maintenance is a must in web marketing.
Whether it is a software firm or a tourist agency, your aim of entering the realm of Internet marketing is the same- to drive in more traffic and increase your sales through effective web promotion strategies. So what’s the point in having different maintenance charges for different websites?
A thumb rule here is to start with simple keywords and then gradually progress to more complex ones. This enables you to update keywords frequently to make sure that you make advancements over the time.
For instance, the most effective keywords for attracting your customers to your hotel in London would be to give the key phrase `Hotels in London’ than a more general one like `Hotels in the U.K. ’ initially. Once you have gained an initial position you can work out with more generic keywords.
 
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